Explore these online further readings to enhance your understanding and build up your bibliographies. SAGE journal articles have all been provided freely.

1. Adobe, Epsilon and Skift (2017) How travel brands do customer service right on social media. Skift 22/02/2017. 
2. Adobe, Epsilon and Skift (2016) How voice and AI are changing digital travel. Skift 08/11/2016. 
3.  Adobe, Epsilon & Skift (2016) How the internet of things will impact travel in 2017 and beyond. Skift, 19 December 2017.
4. Amadeus (2017). Journey of me – What Asia Pacific travellers want. Skift, 18 August.
5.  Backer, E. and King, B. (2017) VFR traveller demographics: The social tourism dimension. Journal of Vacation Marketing, 23(3): 191-204. 
6.  Hilton Hotels Plc (2016) Hilton launches its largest campaign ever with exclusive room rates not found anywhere else. 20 February.
7.  Kenesei, Z. and Stier, Z. (2017) Managing communication and cultural barriers in intercultural service encounters – Strategies from both sides of the counter. Journal of Vacation Marketing, 23(4): 307-321. 
8. Neuts, B., Romao, J., Nijkamp, P. and Shikida, A. (2016) Market segmentation and their potential economic impacts in an ecotourism destination: An applied modelling study on Hokkaido, Japan. Tourism Economics, 22(4): 793-808. 
9. Pelgrin-Borondo, J. and Arias-Oliva, M. (2017) Emotions, price and quality expectations in hotel services. Journal of Vacation Marketing, 23(4): 322-338. 
10. Peltier, D. (2016) Facebook has a new ad product tailor made for travel brands. Skift, 26 September. 
11. Powell, L. (2017) Inside the travel habits of China’s high-spending millennials. Skift, 24 October.
12. Volo, S. (2010) Bloggers’ reported tourist experiences: Their utility as a tourism data source and their effect on prospective tourists. Journal of Vacation Marketing, 16(4): 297-311.