Explore these online further readings to enhance your understanding and build up your bibliographies. SAGE journal articles have all been provided freely.

1. Guttentag, D., Smith, S., Potwarka, L. and Havitz, M. (2017) Why tourists choose Airbnb: A motivation-based segmentation study. Journal of Travel Research. 
2. Richard, B. and Cleveland, S. (2016) The future of hotel chains. Branded marketplaces driven by the sharing economy. Journal of Vacation Marketing, 22(3): 239-248. 
3. Sampson, H. (2017) Celebrity Cruises is building a lux new ship to sail to the Galapagos. Skift, 16 November.
4. Ting, D. (2017) How boutique hotels changed the way we design hotels. Skift, 3 April. 
5.  Ting, D. (2017) Hilton and Marriott turn to the internet of things to transform the hotel room experience. Skift, 14 November.