The Essential Guide to Doing Your Research Project
Chapter 16: Analysing Qualitative Data
Interviews
This dataset focuses on the discourse analysis approach to interview transcripts. The example demonstrates how discourse analysis can be used to consider the role of language to construct descriptions, stories and accounts of the guidance tutor role.
Focus Groups
This dataset highlights how “yarning circles,” an informal, culturally informed alternative to focus groups, can be used to explore sensitive topics with Indigenous participants living in remote communities. Based on a grounded theory approach, the example focuses on how storytelling and informal conversations can yield valuable insights into the Indigenous participants’ thoughts and feelings about money, a topic which is often avoided, as it invokes the traumatic history of dispossession and marginalisation during the colonisation of Australia. It also highlights how silence is an important part of language, meaning, and action in traditional Indigenous culture.
Mixed Mode
This dataset is designed for teaching multimodal analysis. This project examines the production of meaningful and intentional graphic signs by a group of children between 18 and 36 months. The exemplar will be of most use to researchers investigating human interaction using a multimodal framework.