Chapter 16: Analysing Qualitative Data


Harding, J. (2015). A discourse analysis approach to interview data: The guidance tutor role in higher education. London, United Kingdom: SAGE Publications, Ltd. DOI: 10.4135/9781473942172

This dataset focuses on the discourse analysis approach to interview transcripts. The example demonstrates how discourse analysis can be used to consider the role of language to construct descriptions, stories and accounts of the guidance tutor role. 

Focus Groups

Godinho, V. (2019). Analysing informal conversations in “yarning circles” to explore money and what it means to indigenous people living in remote Australia. London, United Kingdom: SAGE Publications, Ltd. DOI: 10.4135/9781526491473

This dataset highlights how “yarning circles,” an informal, culturally informed alternative to focus groups, can be used to explore sensitive topics with Indigenous participants living in remote communities. Based on a grounded theory approach, the example focuses on how storytelling and informal conversations can yield valuable insights into the Indigenous participants’ thoughts and feelings about money, a topic which is often avoided, as it invokes the traumatic history of dispossession and marginalisation during the colonisation of Australia. It also highlights how silence is an important part of language, meaning, and action in traditional Indigenous culture.

Mixed Mode

Lancaster, L. (2017). In Lewis, J. (Ed.) (Ed.), Multimodal transcription: Its use in the analysis of young children’s sign making. London, United Kingdom: SAGE Publications, Ltd. DOI: 10.4135/9781473999176

This dataset is designed for teaching multimodal analysis. This project examines the production of meaningful and intentional graphic signs by a group of children between 18 and 36 months. The exemplar will be of most use to researchers investigating human interaction using a multimodal framework.