Web Resources

University of Michigan
This site examines the consumer confidence survey trends data by the University of Michigan. It provides an excellent example of how data are collected through survey research on a large-scale and regular basis.

U.S. Census Bureau
This website provides numerous examples of surveys conducted by the U.S. Census Bureau, ranging from basic demographic studies, to economic surveys.

The Qualtrics site provides an example of how computer technology is used to survey segments of the American population on a variety of issues. Students are able to explore a variety of topics from consumer confidence, to market segmentation, to price surveys.

Center for Disease Control and Prevention
The CDC regularly administers the National Health Care Surveys to examine trends in health care. This site allows students to explore the many topical areas that are covered, along with questionnaire construction, data collection, and how the findings are used to make decisions.