Chapter 3: Visions: Creating New Ventures

  • Appreciate the role played by entrepreneurial vision in creating a new venture.
  • Distinguish between three distinct approaches to shaping an entrepreneurial vision: (a) the emerging vision; (b) the traditional business plan; (c) the entrepreneurial ‘opportunity business model’ (OBM).
  • Understand how the entrepreneurial ‘opportunity business model’ (OBM) can be used to establish the outlines of a venture and to communicate your vision to others.
  • Identify the dimensions and drivers that underpin an entrepreneurial opportunity, and relate these to the context you intend to operate in.
  • Recognise how the challenge of shaping a vision relates to the themes addressed in other Part One chapters.
  • Apply these concepts and techniques in order to create your own entrepreneurial venture.