Exploring Entrepreneurship
Second Edition
Chapter 7: Operations: Implementing Technologies, Processes and Controls
- Appreciate the importance of managing operations, technologies, and controls.
- Understand the key elements of information systems.
- Appreciate the opportunities for gaining competitive advantage from internal systems, customer relationship management, and the extended enterprise.
- Understand the role of controls.
- Appreciate the importance of electronic communication platforms and the opportunities for gaining competitive advantage.