Media Resources

Watch and learn! Carefully selected media links will help bring key concepts and theories to life, preparing you for your studies and exams. 

Click on the following links which will open in a new window.

Audio Links

  • Big Enough to Fail: This clip discusses the early stages of the Comcast-NBC Universal merger. The featured analyst discusses why he thinks this type of integration doesn’t always work out for the corporations involved.

  • New Magazines Target Niche Audiences: New magazines are being launched all the time, and are targeted at smaller and smaller audiences.

  • “Who’s Gonna Pay For This Stuff?” from NPR’s On the Media.
    This episode of On The Media focuses on the incredible changes in the media market, and the challenges faced by producers in terms of paying for and creating sustainable media business practices.

Video Links

Web Resources