Click on the following links. Please note these will open in a new window.

1. The Asch Experiment. During the 1950s Solomon Asch conducted and published a series of experiments that demonstrated the degree to which an individual's own opinions are influenced by those of a majority group
    
2. Team Working – IDEO Shopping Cart Project. To demonstrate its process for innovation for an episode of ABC’s late-night news show Nightline, IDEO created a new shopping cart concept. The show concentrated on IDEO’s design process.
    
3. The 3 habits of great creative teams – Keith Yamasita. Keith Yamashita shares his insights about great collaborative environments
    
4. Does brainstorming work?