Checkpoint: Using secondary data


Read the chapter: How do you present and reference secondary data accurately?

Secondary data and research. (2014). In Clow, K. E., & James, K. E. Essentials of marketing research: Putting research into practice (pp. 62-94). Thousand Oaks, CA: SAGE Publications


Up for a challenge

Explore the case study: How can you unpick secondary data and find the relevance to your own research questions?