Learning Objectives
Chapter 5
- Describe how strategic planning differs from operational planning.
- Explain the reason for conducting an industry and competitive situation analysis.
- Explain the reason for conducting a company situation analysis.
- List the parts of an effective written objective.
- Describe the four grand strategies.
- Describe the three growth strategies.
- Describe the three adaptive strategies.
- State the difference between standing plans and single-use plans.