Marketing: An Introduction
Podcast
Managing Clients and Understanding Consumer Behaviour: Being a Senior Account Manager at The Station Agency
The following questions are answered in this podcast
00:20 – 01:12 ‘Could you tell us about yourself, your marketing degree and the year you graduated?’
01:15 – 04:25 ‘Could you explain what it means to be a Senior Account Executive, and what The Station Agency does?’
04:25 – 05:14 ‘During your time in shopper marketing, has online shopping and e-commerce affected what you’re doing?’
05:14 – 07:09 ‘How important do you think it is to be passionate about your job and what you do?’
07:09 – 08:35 ‘Are there anyways in which your marketing studies impact the way you work, for example marketing theory?’
08:35 – 12:35 ‘You mentioned that you have already worked for a few agencies. Could you tell us about how you went about applying for jobs and about your interviews?’
12:36 – 14:28 ‘You’ve recently been promoted from Account Manager to Senior Account Manager, do you have any plans for the future?’
14:28 – 16:28 ‘Do you have any advice for new graduates, or those job hunting?’