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Marketing: An Introduction

Fifth Edition
by Rosalind Masterson, Nichola Phillips and David Pickton

Student Resources

  • Glossary Flashcards
    • Chapter 1: Marketing Today
    • Chapter 2: The Marketing Environment
    • Chapter 3: Buyer Behaviour
    • Chapter 4: Market Segmentation, Targeting and Positioning
    • Chapter 5: Marketing Research
    • Chapter 6: Product
    • Chapter 7: Service Products
    • Chapter 8: Promotion (Marketing Communications)
    • Chapter 9: Place
    • Chapter 10: Price
    • Chapter 11: Building Brands: Using the Marketing Mix
    • Chapter 12: Marketing Planning
  1. Marketing Today
    • SAGE Video
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  2. The Marketing Environment
    • SAGE Video
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  3. Buyer Behaviour
    • SAGE Video
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  4. Market Segmentation, Targeting and Positioning
    • SAGE Video
    • Video
    • Weblinks
    • Multiple Choice Questions
  5. Marketing Research
    • SAGE Video
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  6. Product
    • SAGE Video
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  7. Service Products
    • SAGE Video
    • Video
    • Weblinks
    • Multiple Choice Questions
  8. Promotion (Marketing Communications)
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  9. Place
    • Video
    • Weblinks
    • Multiple Choice Questions
  10. Price
    • SAGE Video
    • Video
    • Weblinks
    • Multiple Choice Questions
  11. Building Brands: Using the Marketing Mix
    • SAGE Video
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions
  12. Marketing Planning
    • Video
    • Podcast
    • Weblinks
    • Multiple Choice Questions

Weblinks

Tripadvisor: The traveller path to purchase

Millenial identity 

How can ethical consumerism make a difference to workers’ rights and broader ethical issues?

Who are early adopters and why do they matter

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