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Marketing: An Introduction
Fifth Edition
by
Rosalind Masterson
,
Nichola Phillips
and
David Pickton
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Student Resources
Glossary Flashcards
Chapter 1: Marketing Today
Chapter 2: The Marketing Environment
Chapter 3: Buyer Behaviour
Chapter 4: Market Segmentation, Targeting and Positioning
Chapter 5: Marketing Research
Chapter 6: Product
Chapter 7: Service Products
Chapter 8: Promotion (Marketing Communications)
Chapter 9: Place
Chapter 10: Price
Chapter 11: Building Brands: Using the Marketing Mix
Chapter 12: Marketing Planning
Marketing Today
SAGE Video
Video
Podcast
Weblinks
Multiple Choice Questions
The Marketing Environment
SAGE Video
Video
Podcast
Weblinks
Multiple Choice Questions
Buyer Behaviour
SAGE Video
Video
Podcast
Weblinks
Multiple Choice Questions
Market Segmentation, Targeting and Positioning
SAGE Video
Video
Weblinks
Multiple Choice Questions
Marketing Research
SAGE Video
Video
Podcast
Weblinks
Multiple Choice Questions
Product
SAGE Video
Video
Podcast
Weblinks
Multiple Choice Questions
Service Products
SAGE Video
Video
Weblinks
Multiple Choice Questions
Promotion (Marketing Communications)
Video
Podcast
Weblinks
Multiple Choice Questions
Place
Video
Weblinks
Multiple Choice Questions
Price
SAGE Video
Video
Weblinks
Multiple Choice Questions
Building Brands: Using the Marketing Mix
SAGE Video
Video
Podcast
Weblinks
Multiple Choice Questions
Marketing Planning
Video
Podcast
Weblinks
Multiple Choice Questions
Chapter 12