Chapter 21: Cultures and Consumption

1. Why do the authors define taste as an activity? 
2. How do amateurs characterize their own tastes? 
3. How do amateurs detect taste?

1. Why do the authors liken wine tastings to social dramas? 
2. How do novices learn how to judge and discuss the goods they consume? 

1. Why may employers hire workers based on their aesthetics? 
2. Why may store workers become consumers of the shops they work for? 
3. How did the youths consumer identities shape the way they worked?