Chapter 21: Cultures and Consumption
- Those Things That Hold Us Together: Taste and Sociology - This article provides an in-depth examination of taste, framing it as a collective technique which influences how people react to phenomena and controls how these feelings are shared with others.
1. Why do the authors define taste as an activity?
2. How do amateurs characterize their own tastes?
3. How do amateurs detect taste?
- Performing Taste at Wine Festivals: A Somatic Layered Account of Material Culture - Using participant observation at a wine festival, this article provides an empirical account of how people express taste and preferences to others to and considers the social aspects of the senses.
1. Why do the authors liken wine tastings to social dramas?
2. How do novices learn how to judge and discuss the goods they consume?
- All Fun and Cool Clothes? Youth Workers’ Consumer Identity in Clothing Retail - This article examines how youth retail workers experience their work in relation to their consumer identities and highlights the emotional labour involved within work.
1. Why may employers hire workers based on their aesthetics?
2. Why may store workers become consumers of the shops they work for?
3. How did the youths consumer identities shape the way they worked?