How Important Are Research Methodology and Methods for a Rigorous Analysis of the Topic? What Key Research Methods Do You Employ?

Dr. Shannon Elizabeth Bell describes why research methodology and methods are important for environmental sociology. This video is useful for students as it highlights why rigour is so important in environmental sociology and why certain groups may actively want to undermine the research that is conducted within this area.

1. Why is rigour important in environmental sociology? 
2. Why might certain groups try to disprove the findings of environmental sociologists?