Chapter 4: Opportunities: Nurturing Creativity and Innovation

  • Distinguish the different ways that opportunities are recognised, evaluated, and developed into viable business propositions.
  • Appreciate the role and significance of creativity when creating and pursuing entrepreneurial opportunities.
  • Appreciate the role and significance of innovation, including its complex relationship with creativity and entrepreneurship.
  • Apply the principles and techniques identified in this chapter to pursue your own entrepreneurial opportunities in creative and innovative ways.