Multiple Choice Quizzes

Take the quiz test your understanding of the key concepts covered in the chapter. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you’ve read the chapter to see how well you’ve understood. 

1. What tends to make people more likely to engage in systematic processing?

  1. Receiving important information
  2. Making decisions with important consequences
  3. Being jointly responsible for an evaluation
  4. Both A and B

Answer:

d. Both A and B

2. What is advantageous about heuristic processing?

  1. It often results in accurate conclusions
  2. It is not cognitively demanding
  3. It can help us get along with a partner
  4. All of the above

Answer:

d. All of the above

3. In the elaboration likelihood model, what motivates people to “elaborate” on a message?

  1. Wanting to have correct attitudes
  2. Wanting to have consistent attitudes
  3. Wanting to agree with others
  4. All of the above

Answer:

a. Wanting to have correct attitudes

4. What technique helps researchers understand elaboration as a mediating variable?

  1. Cognitive response analysis
  2. Experimental manipulation of message quality
  3. Experimental manipulation of situational variables
  4. All of the above

Answer:

d. All of the above

5. Suppose one day you decided to support a new policy that had been recommended by an expert. What route was most likely used to persuade you?

  1. Central route
  2. Peripheral route
  3. Both routes simultaneously
  4. It depends

Answer:

d. It depends

6. Repeated “mere exposure” to a nonlinguistic stimulus is likely to make people like it more, even if:

  1. People don’t recognize it
  2. People don’t like it at first
  3. It is already familiar
  4. People think about it a lot

Answer:

a. People don’t recognize it

7. In their study about message repetition, Cacioppo and Petty showed that after listening to a message, people’s agreement with the message was related to:

  1. How much they remembered the arguments
  2. The number of positive thoughts about the message
  3. The number of negative thoughts about the message
  4. Both B and C

Answer:

d. Both B and C

8. If your friend manages to convince you of something by using a very long list of arguments, which route to persuasion is in effect?

  1. Central route
  2. Peripheral route
  3. Both routes simultaneously
  4. It depends

Answer:

d. It depends

9. Participants who are highly involved are:

  1. More persuaded by strong arguments
  2. More persuaded by a large number of arguments
  3. Not necessarily less persuaded by weak arguments
  4. Both A and C

Answer:

d. Both A and C

10. Which participants are less likely to be persuaded?

  1. Outcome-involved and value-involved participants
  2. Value-involved and impression-involved participants
  3. Impression-involved and outcome-involved participants
  4. None of the above

Answer:

b. Value-involved and impression-involved participants

11. If you respond more quickly to the word “great” than you do to the word “terrible” after being primed with a picture of a puppy, what might you conclude from this event?

  1. You have a relatively strong association between puppies and greatness
  2. Your attitude toward puppies is relatively accessible
  3. Both A and B
  4. Neither A nor B

Answer:

c. Both A and B

12. What type of behavior might be predicted especially well by implicit measures?

  1. A person’s tone of voice when talking with an outgroup member
  2. A person’s ratings on a scale that measures their feelings of prejudice
  3. What a person says to an outgroup member
  4. All of the above

Answer:

a. A person’s tone of voice when talking with an outgroup member

13. Which expressions are likely to make someone like a stimulus more?

  1. Shaking their head
  2. Contracting the zygomaticus major (smiling) muscle
  3. Extending their arm
  4. All of the above

Answer:

b. Contracting the zygomaticus major (smiling) muscle

14. Which measure shows a greater immediate impact of negative versus positive stimuli?

  1. Self-report
  2. IAT
  3. EEG/ERP
  4. All of the above

Answer:

c. EEG/ERP

15. Which brain area is NOT linked to evaluation of attitude objects?

  1. Prefrontal cortex
  2. Occipital cortex
  3. Anterior cingulate cortex
  4. Insula

Answer:

b. Occipital cortex

 

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