Social Media Marketing
Fourth Edition
Chapter 2: Social Consumers
- Mark Schaeffer has an excellent podcast on personal branding and social media
- There’s a fun quiz on ‘what type of social media sharer are you?’ on this site
- Jenn Chen (2017) The Ultimate Guide to Personal Branding
- Kari Paul, June 14, 2017, ‘College Students Would Give Up Their Friends’ Privacy for Free Pizza’