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Social Media Marketing

Fourth Edition
by Tracy L. Tuten

Student Resources

  1. Author Video
    • Define social media marketing
    • Social media in traditional marketing and strategy
    • Different types of social media
    • Social media: tool or strategy
    • Empowering customers through social media
    • Building your firm’s brand
    • Consumer engagement
    • Purchase process
    • Consumer insight
    • Future of social media in emerging markets
  2. YouTube Playlist
    • Social Community
    • Strategic Foundations of SMM
    • Social Publishing
    • Social Entertainment
    • Social Commerce
    • Social Media Monitoring and Research
    • Favorites
  3. Additional Case Studies
  4. Weblinks
    • Chapter 1: The Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics

Strategic Foundations of SMM

1. Domino’s Pizza Turnaround

2. Social Media Revolution 2 (Refresh) 

3. Social Media – Social Media – Robert Tercek and the ‘Information Tsunami’

4. Old Spice Social Media Campaign 

5. Elizabeth Gilbert: Your Elusive Creative Genius 

6. G-Male

7. Sasquatsh Music Festival 2009: Guy Starts Dance Party

8. Social Media in Plain English

9. Top Ten Social Media Disasters 2011 

10. Andy Sernovitz Interview: Coke’s New Social Media Policy

11. Gary Schirr

12. Elevate NYC 2013 Keynote 

13. Tim Leberecht: 3 Ways to (usefully) Lose Control of Your Brand 

14. The Future of Social Media Marketing w/ Gary Vaynerchuk

15. Gary Vaynerchuk Epix Q&A at #VaynerWorld in London

16. Social Media Keynote Speaker

17. My Digital Stamp: Erik Qualman at TEDxNashville

18. KPMG Social Media Guidelines: Think Global, Think Social

 

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