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Social Media Marketing
Fourth Edition
by
Tracy L. Tuten
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Student Resources
Author Video
Define social media marketing
Social media in traditional marketing and strategy
Different types of social media
Social media: tool or strategy
Empowering customers through social media
Building your firm’s brand
Consumer engagement
Purchase process
Consumer insight
Future of social media in emerging markets
YouTube Playlist
Social Community
Strategic Foundations of SMM
Social Publishing
Social Entertainment
Social Commerce
Social Media Monitoring and Research
Favorites
Additional Case Studies
Weblinks
Chapter 1: The Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Chapter 4: Social Media Marketing Strategy
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 9: Social Commerce
Chapter 10: Social Media Analytics
Chapter 4: Social Media Marketing Strategy
Guidelines to creating your own social media bot
Explore the likelihood that your favourite Twitter accounts are bots or not using the Botometer
The full list of videos for the Series One documentary by Honda
Honda’s YouTube channel is also a rich resource of social media video content
