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Social Media Marketing

Fourth Edition
by Tracy L. Tuten

Student Resources

  1. Author Video
    • Define social media marketing
    • Social media in traditional marketing and strategy
    • Different types of social media
    • Social media: tool or strategy
    • Empowering customers through social media
    • Building your firm’s brand
    • Consumer engagement
    • Purchase process
    • Consumer insight
    • Future of social media in emerging markets
  2. YouTube Playlist
    • Social Community
    • Strategic Foundations of SMM
    • Social Publishing
    • Social Entertainment
    • Social Commerce
    • Social Media Monitoring and Research
    • Favorites
  3. Additional Case Studies
  4. Weblinks
    • Chapter 1: The Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics

Favorites

1. Chris Anderson: How YouTube is Driving Innovation

2. Coca Cola Vending Machine

3. Successfully Marrying Best of Social Media & Direct Marketing

4. Life Vest Inside: Kindness Boomerang: ‘One Day’

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