Chapter 2: Social Consumers

  1. Mark Schaeffer has an excellent podcast on personal branding and social media
  2. There’s a fun quiz on ‘what type of social media sharer are you?’ on this site
  3. Jenn Chen (2017) The Ultimate Guide to Personal Branding
  4. Kari Paul, June 14, 2017, ‘College Students Would Give Up Their Friends’ Privacy for Free Pizza’