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Social Media Marketing
Fourth Edition
by
Tracy L. Tuten
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Student Resources
Author Video
Define social media marketing
Social media in traditional marketing and strategy
Different types of social media
Social media: tool or strategy
Empowering customers through social media
Building your firm’s brand
Consumer engagement
Purchase process
Consumer insight
Future of social media in emerging markets
YouTube Playlist
Social Community
Strategic Foundations of SMM
Social Publishing
Social Entertainment
Social Commerce
Social Media Monitoring and Research
Favorites
Additional Case Studies
Weblinks
Chapter 1: The Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Chapter 4: Social Media Marketing Strategy
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 9: Social Commerce
Chapter 10: Social Media Analytics
Building your firm’s brand
How do you think firms use social media to further build their brand?
