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Social Media Marketing

Fourth Edition
by Tracy L. Tuten

Student Resources

  1. Author Video
    • Define social media marketing
    • Social media in traditional marketing and strategy
    • Different types of social media
    • Social media: tool or strategy
    • Empowering customers through social media
    • Building your firm’s brand
    • Consumer engagement
    • Purchase process
    • Consumer insight
    • Future of social media in emerging markets
  2. YouTube Playlist
    • Social Community
    • Strategic Foundations of SMM
    • Social Publishing
    • Social Entertainment
    • Social Commerce
    • Social Media Monitoring and Research
    • Favorites
  3. Additional Case Studies
  4. Weblinks
    • Chapter 1: The Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics

Social Community

1.   Seth Godin: The Tribes We Lead Ted Talk [Length 17:23]

 Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. 

2.   The Facebook Business Guide Examples of how big business such as Redbull, Wikihow, Adidas and more are using Facebook as part of their social media strategy.  [Length 9 minutes]

3.   O’Rilley Webcast: Twitter for Business 

4.   O’Rilley Webcast: Creating Facebook App’s: A Beginner’s Guide 

5.   Web 2.0 Summit 08: Tony Hseih (Zappos.com) 

6.   Social Networking in Plain English

7.   Danone Activia Social Media Case Study 

8.   Social Media Marketing Case Study: Heineken International, Know the Signs 

9.   Social Media Case Study: KLM Surprise 

10. Twitter in Plain English 

11. Rick Astley at the Macy’s Thanksgiving Day Parade (Full Version)

12. Nicholas Christakis: The Hidden Influence of Social Media

13. Social Media Video 2013

14. Luis von Ahn: Massive-Scale Online Collaboration 

15. Facebook Ad Campaign for BVCC Expo – Case Study

16. M/C/C Case Study – Chuck E. Cheese’s Becomes Top 50 Social Media Restaurant in Two Years

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