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Social Media Marketing

Fourth Edition
by Tracy L. Tuten

Student Resources

  1. Author Video
    • Define social media marketing
    • Social media in traditional marketing and strategy
    • Different types of social media
    • Social media: tool or strategy
    • Empowering customers through social media
    • Building your firm’s brand
    • Consumer engagement
    • Purchase process
    • Consumer insight
    • Future of social media in emerging markets
  2. YouTube Playlist
    • Social Community
    • Strategic Foundations of SMM
    • Social Publishing
    • Social Entertainment
    • Social Commerce
    • Social Media Monitoring and Research
    • Favorites
  3. Additional Case Studies
  4. Weblinks
    • Chapter 1: The Social Media Environment
    • Chapter 2: Social Consumers
    • Chapter 3: Network Structure and Group Influences in Social Media
    • Chapter 4: Social Media Marketing Strategy
    • Chapter 6: Social Community
    • Chapter 7: Social Publishing
    • Chapter 9: Social Commerce
    • Chapter 10: Social Media Analytics

Chapter 3: Network Structure and Group Influences in Social Media

  1. You can have a go at creating a LinkedIn Network Map using the network visualization tool
  2. A Ted Talk in which Kevin Bacon discusses the Six Degrees of Kevin Bacon
  3. Play the Six Degrees of Kevin Bacon
  4. Explore recent memes and their diffusion through social networks using the Meme Tracker
  5. You can have a go at creating and promoting a meme using the meme generator
  6. ‘How to Create the Perfect Media Kit’, Influence Blog, February 2017
  7. Try running an estimated monetary value of your own tweets using this Tweet Value Calculator
  8. Try running your Klout scores
  9. Kristy Sharman (2016), An Influencer’s Guide to the Galaxy
  10. Kristy Sharman (2016), The Life of a YouTuber
  11. Kristy Sharman (2016), The Life of an Instagrammer
  12. Kristy Sharman (2016), The Life of a Twitter Influencer 

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