Music Business Handbook and Career Guide
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Mike King—Online Music Marketing—Berkleemusic Open House
http://www.youtube.com/watch?v=Ll3j_5VbNlY&feature=related
Mike King is an instructor at Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists.
How Musicians Can Sell More CDs
http://www.youtube.com/watch?v=KPJ_449_mg8&feature=related
Disc Makers and TAXI present “Achieving Success With Your Music: Hard-Hitting Tips on Marketing and More”
#1 Most Overlooked Music Promotion Strategy in the Music Industry
https://www.youtube.com/watch?v=i0xIPfkGA14
The new music economy is all about the relationship between the artist and the audience. Instead of promoting yourself, how do you build a reciprocal relationship and give fans value for their money?
Marketing Music—Blow Out Your Fan Base—Fan Created Slide Shows
http://www.youtube.com/watch?v=xoZsOBiTR7U&feature=fvwrel
TalkMusicBiz is a music marketing and development channel for information about making professional moves in the music industry.