Click on the following links. Please note these will open in a new window.

Michael Masnick: The Trent Reznor case study
http://www.youtube.com/watch?annotation_id=annotation_652604&feature=iv&src_vid=_pubVZSbaz0&v=Njuo1puB1lg

Since completing his earlier major record label contract, the musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor’s experiments, examining what has worked and what has not—and why.

What makes an artist instantly signable?
http://www.youtube.com/watch?v=k_g0E4QHFpM&feature=related

Expand your circles; sell CDs, and labels will come knocking.

3 Simple Steps to Making a Living as a DIY Musician
https://www.youtube.com/watch?v=PZXAAa7mDco

Seeds of Music presents a podcast interviewing Ari Herstand who is the ultimate DIY musician.

Attracting Press, Radio, and Online Coverage
https://www.youtube.com/watch?v=1eckVV06_wA

Tom Robinson gives his views on how indie artists should promote themselves.