Click on the following links. Please note these will open in a new window.

Getting Your Start as a Concert Promoter
https://www.youtube.com/watch?v=RJxf-pvT5IE

Larry Vallon, Senior Vice President of National Booking at AEG Live, gives advice to young entrepreneurs who are thinking about organizing and financing live shows. “Really, all you need is a checkbook.”

Marketing as a Key Component of Concert Production
https://www.youtube.com/watch?v=MJFUCBhP7-o

Concert producer Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan.

Behind the Scenes: Booking and Promoting Concerts
https://www.youtube.com/watch?v=WfJjLwUIFW0

In this Full Sail University panel, owners and booking agents from several Orlando music venues will discuss how they book artists for a show and share their best advice for what artists and managers should do once they’re booked.

‪Event Manager Dixie Rubin on Concert Planning and Operations
https://www.youtube.com/watch?v=nTNka_mlReY

The Operations Director at the New Orleans Jazz and Heritage Festival explains many aspects of concert planning, including hiring and managing security, risk management, crowd control, and the various liability and insurance exposures that event producers face.

Booking A Show With A Top Booking Agent
https://www.youtube.com/watch?v=GJwolXJC1Vg

Here are 11 solid tips you need to know before contacting a top national booking agency to assist you in booking an artist, band, comedian, or celebrity. Tip #2—Have money in hand.