Practicing Strategy: Text and Cases
Second Edition
Additional videos
Watch and learn! The authors have selcted the following interviews with a range of successful Chief Executive Officers to give you more background and context on the roles and responsibilites of CEOs:
The Aspen Institute – Conversation with PepsiCo CEO Indra Nooyi and David Bradley
Fortune Magazine – Microsoft CEO: 'Until We Really Change Culturally, No Renewal Happens'
Business Insider – Interview Amazon CEO Jeff Bezos
Forbes – A.G. Lafley Defines Effective Business Strategy