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How Steve Jobs, as an acknowledged great strategist, charismatic leader and persuader, employed rhetoric to position Apple Inc. in the eyes of stakeholders in particular ways consistent with the company strategy:

Heracleous, L. and Klaering, A. (2014) Charismatic leadership and rhetorical competence: An analysis of Steve Jobs’s rhetoric. Group & Organization Management, 39: 131–61.

How rhetorical strategies employed by agents, such as use of certain vocabularies and theorizations, can have institutional-level effects, showing the potency of discourse to influence its context:

Suddaby, R. and Greenwood, R. (2005) Rhetorical strategies of legitimacy. Administrative Science Quarterly, 50: 35–67.