Trademarks and Logos
Trademark law protects names, titles, short phrases, logos and other symbols that distinguish the source of one product (or service) from another to protect consumers from being misled. Registering a trademark with the U.S.
Trademarks and Logos
Trademark law protects names, titles, short phrases, logos and other symbols that distinguish the source of one product (or service) from another to protect consumers from being misled. Registering a trademark with the U.S. Patent and Trademark Office (USPTO) is not required, however doing so does allow for greater protections. There are two symbols used to indicate the status of ownership: ™ and ®. The ® symbol means the mark has been officially registered with the USPTO. The ™ symbol means the owner considers the mark its Intellectual Property but has not secured a trademark registration, or may be in the process of doing so. Please note, always use the symbol as it appears in the mark owner's branding.
When including the trademarks of a third party in your book, there are two factors to consider when deciding if permission from the owner is required. When in doubt, request permission to use the trademark/logo, or remove it from your publication.
Please note that the information provided on this site is not intended to be legal advice. You may wish to consult with your own legal counsel regarding your legal obligations.