Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video 1: Rory Sutherland: Life Lessons From an Ad Man
Description: This video discusses how advertising adds value by changing perceptions.
Video 2: The Post-Crisis Consumer
Description: This video describes four major cultural shifts affecting consumer behavior.
Audio 1: Political TV Advertising Expected to Cost $4.4 Billion in 2016
Description: This audio explains the role of super PACS in funding political advertising.