Video and Multimedia

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Video 1: Frontline: Merchants of Cool
Description: This video examines the extensive research marketers use to attract the teen audience.

Video 2: What Is Cross Media Marketing?
Description: This video explains what cross media marketing is and provides examples.

Video 3: The Role of Psychographic Segmentation in the Tea Market
Description: This video demonstrates how psychographic segmentation is used to promote Lipton tea.