Read Moody-Ramirez and Church (2019) at:

https://journals.sagepub.com/doi/pdf/10.1177/2056305118808799

For a brief blog introducing ground theory by David Turner go to:

www.quirkos.com/blog/post/qualitative-grounded-theory-overview

For Barney Glaser’s website, go to:

www.groundedtheory.com

For information on the use of grounded theory in a study of advertisements, see Goulding (2017):

www.tandfonline.com/doi/full/10.1080/00913367.2017.1281775

For a summary and review of Riessman (2008), go to Duque (2009):

www.qualitative-research.net/index.php/fqs/article/view/1418/2906