Chapter 5: Data Analysis

Read Moody-Ramirez and Church (2019) at:

For a brief blog introducing ground theory by David Turner go to:

For Barney Glaser’s website, go to:

For information on the use of grounded theory in a study of advertisements, see Goulding (2017):

For a summary and review of Riessman (2008), go to Duque (2009):