Interpreting Qualitative Data
Chapter 9: Ethnography
For an introduction to ethnography using the example of research on libraries, visit:
www.youtube.com/watch?v=NEbIyo1xpmw
For an example of an ethnography aimed at understanding how people manage their attention in their daily lives, and how smartphone notifications play a role in that process, go to:
www.youtube.com/watch?v=QhebyS5OXw4
Eamonn Carrabine’s (2014) article ‘Seeing things’ explores the relationships between photography and criminology as they have evolved over time to enable a richer understanding of how the modern criminal subject is constructed and how archival practices have a significant bearing on how meanings are organised:
https://journals.sagepub.com/doi/full/10.1177/1362480613508425
For a brief assessment of Hughes’s work by another master ethnographer, go to:
http://howardsbecker.com/articles/everett_c_hughes.html
To read Zickar and Carter’s (2010) paper, visit:
https://journals.sagepub.com/doi/pdf/10.1177/1094428109338070
The following article by Ruth Wallace et al. (2018) uses netnography to examine the Supporting Nutrition for Australian Childcare (SNAC) online community of practice, established to support healthy eating practices in early childhood education and care settings:
https://journals.sagepub.com/doi/full/10.1177/1609406918797796
To read van Doorn’s (2013) paper online, go to:
https://journals.sagepub.com/doi/pdf/10.1068/d9311
For an interview with Robert Kozinets about netnography, go to:
www.youtube.com/watch?v=21etoaddZLs
You can find Marie Buscatto’s (2008) ethnography of insurance companies at:
www.qualitativesociologyreview.org/ENG/Volume11/QSR_4_3_Buscatto.pdf
CAQDAS software:
1. NVivo www.qsrinternational.com/what-is-qualitative-research.aspx
2. MAXQDA www.maxqda.com
3. ATLAS.ti www.atlasti.com