Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, Georgios Zervas (2019). Marketing in the Sharing Economy, Journal of Marketing,

Venkat Ramaswamy, Kerimcan Ozcan (2019). Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications, Journal of Marketing, 82 (4), 19-31,