Chapter 4: Marketing Research and Analysis

Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl, Nina Gros (2019). The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions, Journal of Marketing Research