Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Hackley, C. & Hackley, A. (2019). Advertising at the threshold: Paratextual promotion in the age of marketing convergence, Marketing Theory, 19 (2), 195-215

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam (2019). An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing, Journal of Marketing Research, 56 (3), 401-418

Hongshuang (Alice) Li, Sanjay Jain, P.K. Kannan (2019). Optimal Design of Free Samples for Digital Products and Services, Journal of Marketing Research, 56 (3), 419-438