Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, Richard P. Bagozzi (2019). Brand Coolness, Journal of Marketing

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood (2019). Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity, Journal of Marketing