Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Evert de Haan, P.K. Kannan, Peter C. Verhoef, Thorsten Wiesel. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies, Journal of marketing, 82 (5), 1-19.

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur (2019). Immediate Responses of Online Brand Search and Price Search to TV Ads, Journal of Marketing, 83 (4), 81-100.

Katherine White, Rishad Habib, David J. Hardisty (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework, Journal of Marketing, 83 (3), 22-49.

Yulia Nevskaya, Paulo Albuquerque (2019). How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits, Journal of Marketing Research, 56 (3), 379-400