Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Alexander Bleier, Colleen M. Harmeling, Robert W. Palmatier (2019). Creating Effective Online Customer Experiences, Journal of Marketing, 83 (2), 98-119

Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, Ilana Shanks  (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses, Journal of Marketing Research, 56 (4), 535-556

Marisabel Romero, Adam W. Craig, Anand Kumar (2019). Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices, Journal of Marketing Research, 56 (4), 620-636