Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, Ashutosh Patil (2019). Multichannel Strategies for Managing the Profitability of Business-to-Business Customers, Journal of Marketing Research, 56 (3), 479-497

Amalesh Sharma, V. Kumar, Koray Cosguner (2019). Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies, Journal of Marketing Research, 56 (3), 439-458

Marshall L. Fisher, Santiago Gallino, Joseph Jiaqi Xu (2019). The Value of Rapid Delivery in Omnichannel Retailing, Journal of Marketing Research