Tracy has curated a collection of cutting edge research articles to accompany each chapter from the American Marketing Association. Make use of this exclusive access to 25 studies by leading researchers in the field of Marketing and max your grade!

Journal of Marketing and Journal of Marketing Research articles are available courtesy of the American Marketing Association: www.ama.org

Vamsi K. Kanuri, Michelle Andrews (2019). The Unintended Consequence of Price-Based Service Recovery Incentives, Journal of Marketing

Thomas Allard, David J. Hardisty, Dale Griffin (2019). When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options, Journal of Marketing Research