Welcome to the Companion Website!
Welcome to the companion website for Marketing for Tourism, Hospitality and Events by Simon Hudson and Louise Hudson. The resources on the site have been specifically designed to support your study.
On this website students will find videos associated with each chapter.
Just click on links to the left.
Lecturers can log in to access:
- Instructors Manual
- Testbank of Multiple Choice Questions
- PowerPoint Presentations
Log in using the instructor resources tab at the top of this page.
About the book:
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured via in-chapter features located throughout the text. Lessons from a Marketing Guru feature personal insights from real world practitioners, and Digital Spotlights highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by Marketing in Action case studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include:
- Spiritual Tourism in Tamil Nadu, India
- Social media listening at Marriott’s headquarters in Hong Kong
- The Deer Hunt Festival in Winneba, Ghana
- Music-themed hotels in Prague, Amsterdam, Berlin and Mexico
- The promotion of Hawaii through film and television
- Dark Tourism in Vietnam
Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
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