Lessons from a marketing guru: Kobe’s Louise Dendy
This video is relevant to the opening case “Lessons from a Marketing Guru: Kobe’s Louise Dendy.” in Chapter.

A perspective on the marketing technology landscape
Making sense of the mayhem: This video relates to the section on “The Impact of Technology on Marketing Communications.”

The new consumer decision journey
This video is useful viewing in connection with “The New Consumer Decision Journey.”

Marriott social media marketing plan: These videos supplement the digital spotlight case “Marriott takes social media listening to a new level” in Chapter 3.  https://www.youtube.com/watch?v=8CLODvfPLvw and https://www.youtube.com/watch?v=1w-bTE0EeOQ

Hamilton Island—Best job in the world
Watch this for further insights into Chapter 3’s “Marketing in Action Feature—Tourism Queensland’s Best Job in the World Marketing Campaign.”

Lessons from a marketing guru: Kobe’s Louise Dendy
This video is relevant to the opening case “Lessons from a Marketing Guru: Kobe’s Louise Dendy” in Chapter 3.