‘Stats in the Real World’ Weblinks are provided from the book’s feature to enhance your learning and practical experience.

Web link 1: Bala Deshpande, Senior Managing Director at NEA India, describes how chi-squared tests of independence can be used to address common business problems

Web link 2: Jonathan Weber, Data Evangelist at LunaMetrics, explains how chi-squared tests are critical in web marketing to understand the effects of advertising