‘Stats in the Real World’ Weblinks are provided from the book’s feature to enhance your learning and practical experience.

Web link 1: Elvis Dieguez, head of Analytics at Amazon, Inc., describes how t-tests are one of the three most fundamental tests needed for business analytics

Web link 2: Angela Stringellow, Chief Ideation Officer at CODA Concepts, describes how A/B testing can be used to improve a wide variety of small business practices