About the Book
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.
Each chapter features a real-world business situation and accompanying dataset. The reader is then encouraged to identify the correct statistical concept in the chapter and solve the problem outlined, offering students a chance to use the newly learned theory in a practical way.
New to the second edition:
- A ‘Review of Essential Mathematics’ prologue, featuring tests and further links to help students refresh their knowledge of the core mathematical concepts used to calculate basic statistics.
- Updated screenshots on using IBM SPSS and Excel.
- A ‘Statistics in the Real World’ feature included at the end of each chapter, demonstrating how statistics are applied in real-world business settings and research, accompanied by reflective questions.
- Updated case studies, examples and diagrams, illustrating key points and helping to reinforce learning.
Essential reading for business students wanting to know how to use statistics in a business setting.