Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, Ashutosh Patil (2019). Multichannel Strategies for Managing the Profitability of Business-to-Business Customers, Journal of Marketing Research, 56 (3), 479–497.

Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies

Amalesh Sharma, V. Kumar, Koray Cosguner (2019). Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies, Journal of Marketing Research, 56 (3), 439–458.

The Value of Rapid Delivery in Omnichannel Retailing

Marshall L. Fisher, Santiago Gallino, Joseph Jiaqi Xu (2019). The Value of Rapid Delivery in Omnichannel Retailing, Journal of Marketing Research.